Animation and conceptualization

I had the opportunity to collaborate closely with ELLE.com’s art director to conceptualize and execute animation ideas for a dynamic on-site fashion article. This involved crafting innovative animation concepts and providing detailed direction to ensure the photo assets were brought to life in a visually compelling way. We employed a blend of stop motion techniques and After Effects to animate the various props and bags, creating a vibrant and engaging visual experience that enhanced the overall presentation of the fashion content. This project allowed us to seamlessly integrate animation with static images, adding a fresh and dynamic dimension to the article.