Fitness Loops
Art direction
Women’s Health tasked me with redesigning their subscriber-only workout videos. Previously, the entire set was painted a single color for each shoot, a time-consuming and costly process. To streamline production, I introduced innovative lighting techniques to create vibrant, dynamic hues without repainting. This approach allowed us to capture multiple fitness loops in a single day, offering versatile color options while saving time and resources.
Client
Women’s Health
Year
04/2022
200+ Subscriber-Only Videos
In total, we were able to create an exclusive library of over 200 video loops showcasing upper-body stretches and exercises, available only to subscribers. These high-quality demonstrations offer clear, precise guidance, helping members perfect their form and enhance their fitness journeys from home. As part of the project, I was responsible for selecting the color schemes and coordinating outfit pairings for each setup, ensuring a visually cohesive and engaging experience for viewers.
